Gordon’s launches alcohol-free gin in time for Dry January

Gordon’s is launching a new alcohol free gin in time for January.

The new alcohol-free alternative will taste similar to Gordon’s London Dry Gin and will be perfect for those who enjoy a G&T but are taking part in Dry January or just looking to cut back on their booze intake.

Gordon’s 0.0% is available online at Amazon and in store at Tesco, and will then be available in all other retailers from January 3.

Made using distilled botanicals, just like Gordon’s London Dry Gin, new Gordon’s 0.0% provides the juniper-led character you know from the brand.

Gordon’s 0.0% is also only 24 calories per serve.

Charlotte Gibbon, GB Head of Marketing at Gordon’s said, “At Gordon’s we are committed to providing choice for different occasions and we don’t think people should have to miss out on the flavour or experience when choosing an alcohol free drink. Gordon’s 0.0% has been created to ensure that consumers still get to enjoy the delicious taste of Gordon’s, even if they’re opting not to drink alcohol. We’ll raise a G&T to that!”

Anita Robinson, Marketing Director Diageo GB said: “Our expert innovation team at Gordon’s has combined years of expertise and historic Gin distilling knowledge to create a credible alcohol-free experience. Gordon’s 0.0% is created by distilling the same botanicals used in Gordon’s London Dry Gin.

“These botanicals are individually immersed in water, heated and then distilled before being expertly blended together to capture the essence of Gordon’s in a delicious alcohol-free alternative.

“This special distillation process is a closely guarded secret, known only to a handful of people and we are incredibly proud to be bringing gin drinkers that juniper led taste they’re expecting from Gordon’s when they choose not to drink alcohol.”

Gordon’s 0.0% will launch in a 70cl bottle with an RRP of £14 and is available to purchase via Amazon here.

To keep updated, follow LancsLive on Facebook and @LiveLancs on Twitter.

Have you got news for us? Contact our newsdesk on lancslive@reachplc.com

You can also sign up for free daily updates with the LancsLive newsletter here.

Lancs Live – Cumbria